Our process
Clear thinking first. Practical work next. Improvement throughout.
Good execution starts with shared understanding. Our process is designed to clarify the challenge, agree priorities, define the scope and move into delivery with clear communication.
Step
Five stages, agreed with you before any work begins.
- 01
Discovery
We learn about the business, offer, audience, current marketing, goals, constraints and expectations.
Useful to bring
- 02
Review and opportunity mapping
We identify gaps or opportunities relevant to scope. Depending on the project, this may cover messaging, competitor activity, social channels, ads, website experience, lead capture or follow-up.
Areas we may review
- 03
Priorities and plan
We recommend a practical sequence and clarify deliverables, responsibilities, timelines, access requirements, fees and measures of progress. The plan should be understandable and achievable.
The plan covers
- 04
Build and launch
We create and implement the approved content, campaigns, pages, funnels, branding assets or automation workflows. Review and approval steps are agreed before production.
What we build
- 05
Review and optimise
We review available results and operational feedback, identify what appears to work, note limitations and agree on the next improvement. Reporting separates observations from conclusions.
Each review gives you
Communication and responsibilities.
- 01
One primary contact
The Growth Arc nominates a primary contact for each project, so you always know who to speak to.
- 02
Shared responsibilities
You provide accurate information, timely feedback, access and approvals; we deliver the agreed work.
- 03
Changes in writing
Scope changes, additional work, timelines and fees are agreed in writing before they happen.
- 04
Agreed rhythm
Response times, meeting frequency, revisions and reporting cadence are set in the proposal.